It’s amazing how powerful a bit of advertising in the press can be. The public seems to take the printed word as the gospel truth! If you manage to get your work published, you’ll find that your credibility goes up enormously. It’s been proven that coverage by the media is more powerful than advertising in the press by 100% at least.

TV shows like “A Current Affair” have a massive influence on people’s perceptions and buying habits. A while ago, one of our clients appeared on “A Current Affair”. He runs a large mortgage introduction company. After his organization’s phone number was quickly flashed up on the screen, the phones rang hot.
As a result of that TV appearance, they received 10 times as many phone calls for the month and, even some four months later, they are still generating business from that.

Another example is a client who had a unique kind of beauty product. She was lucky enough to appear on a TV morning show.

The same thing happened! Immediately after her number was flashed across the screen, her phones also rang hot. It even ruined her telephone system.

Another of our clients promotes investment seminars for property buyers. Because he ran ads in the paper each month he was allowed to submit an editorial. The responses tripled each time they advertised in the press and included an editorial, without fail.

We could give you many more examples that prove how powerful the press is!

However it is not easy to get this free publicity. You can submit numerous, even hundreds of press releases before you get published. But it is certainly worth all your time and effort when you do.

To increase your chances of getting published why not consider the following options:

1. Editorial – When you submit a press release which the publication editor thinks is newsworthy and decides to print it, or perhaps do an interview with you to find out more.

2. Advertorial – If you advertise in a publication they may allow you to put in an advertorial. Take advantage of this offer if it becomes available, as it is a fabulous opportunity.

3. Submit articles – Certain magazines ask for articles to be submitted by writers. This is a great opportunity to get your name out there as a creditable authority

Remember when you are conducting a Public Relations campaign that your article has to be NEWSWORTHY, otherwise it has no chance of getting published.