This is an outline of a complete business plan:
- Summary
- Business Concept
Current situation
Key success factors
Financial
situation/needs
- Vision
- Vision statement
Milestones
- Market Analysis
- The overall market
Changes in the market
Market segments
Target
market and customers
Customer characteristics
Customer needs
Customer
buying decisions
- Competitive Analysis
- Industry overview
Nature of competition
Changes in the
industry
Primary competitors
Competitive
products/services
Opportunities
Threats and risks
- Strategy
- Key competitive capabilities
Key competitive
weaknesses
Strategy
Implementing strategy
- Products/Services
- Product/service description
Positioning of
products/services
Competitive evaluation of products/services
Future
products/services
- Marketing and sales
- Marketing strategy
Sales
tactics
Advertising
Promotions/incentives
Publicity
Trade shows
- Operations
- Key personnel
Organizational structure
Human resources
plan
Product/service delivery
Customer service/support
Facilities
- Creating the financials of the business plan
- Assumptions and Comments
Starting Balance Sheet
Profit and Loss
Projection
Cash Flow Projection
Balance Sheet Projection
Ratio's and
Analysis