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| 10 Steps to a More Dynamic Voice! |
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"Speak up, Counselor! Speak up!" So went the big Federal drug trial (on which I was a juror) as the Federal judge admonished the prosecuting attorney over and over, every day, during the course of the trial. "We can’t hear you." |
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| 3 Advantages of using Electronic Press Releases |
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A simple 1-page press release can be the most powerful marketing tool in your arsenal. Here are my top 3 reasons for using electronic news releases…
1) Media Relations
You can send your press releases via email to the journalists and websites that cover your industry. This will generate publicity for you in the form of news stories, product reviews, and links to your web site that will help you increase your credibility and sales. |
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| A Call Center Is The New Touch Point With Customers |
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Contact centers, commonly known as call centers have become the touch point for customers and business. These contact centers have grown from simple telephone sales to full customer service organizations. From billing issues and quote requests to full sales teams, the call center has delivered on the promise of lower overall costs to many businesses. |
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| Change Your Tone - Media Coverage Shouldn't Be Toned By Software |
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The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of "BlackBerry thumb" -- but nevertheless getting your media coverage electronically has never been easier or more mobile. |
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