| Give Your Customers Something More |
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There are many "How To" books these days that are print on demand published and sold online by some very knowledgeable authors, but few follow through and offer their customers anything after making the sale.
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| Customer Service is No Accident |
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It’s true that the buck stops with the leader of an organization, but when the buck stops because the customer stops walking in the door, it can be a little too late to start asking why they’re going to our competitors, not renewing contracts, or worse still not wanting to do business with us again. |
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| Easing the Nervous Buyer |
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After you've worked hard to put your product or program together, and spent the time and effort to write a compelling sales page for it, you don't want to lose your potential customer or client right at the moment they are sitting there with credit card in hand - at the order link or order form. Here's a checklist of 6 ways to make sure that doesn't happen:
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